Thursday, November 28, 2019

Amorite Empire essays

Amorite Empire essays The Amorite Empire was from 2000 1595 BC. The Amorites resided in the area of Sumeria. Babylon was still the capital of the Amorite Empire during there time of survival. The contributions that the Amorites gave to the path of history where very extensive. They contributed dearly to base educational aspects such as literature and mathematics. They first developed multiplication and exponents, these aided in mercantile and sales transactions. This was the first development of math skills where aided in the understanding of language and written language. This helped to create systems of understanding and recording aspects of trade and then helping to better advance civilization. With this understanding the Amorites also had created the Code of Hammurabi. There King who set these laws up did so in pursuit for justice. These early developed form of rules and laws set forth a standard in how justice would be laid out. These also showed many early forms of government rule and c ontrol of laws and political standing. The code of Hammurabi was one of the most important documents in Babylon history. It was adopted from many Sumerian customs that had been around for a while before the Babylonians. Though many of the Laws were adopted from Sumeria they were published by Hammurabi and thus known as the code of Hammurabi. This code had four main parts to it. They were: Civil Laws, Commercial Laws, Penal Laws, and the Law of procedures. The Civil Law was an important one to the people. It set up a social class system based on a hierarchy based on wealth. The Babylonians had three classes according to the code. They were the freeman or wealthy people, the semi- freeman who were able to become slaves at any time, and the slaves who were of course the lowest class. The next section in the code was the Commercial Law. This had to do with business transactions and most things relating to business. It set up 20% intere ...

Sunday, November 24, 2019

Are you stuck in a rut Choose your adventure!

Are you stuck in a rut Choose your adventure! Do you ever feel like life is an incredible adventure and absolutely anything is possible? I had a week like that. I noticed it particularly on Friday when I went for my normal swim and had so much energy I swam an extra quarter mile past my regular routine, then chased the swim with 30 push-ups. The entire time I felt energized and capable of accomplishing anything I set my mind to. Mental attitude is the biggest factor in producing results. I was reminded of this truth last Thursday night, when, at the Wild Scenic Film Festival, I watched a video about three climbers who scaled Yosemite’s iconic El Capitan. What made this climb particularly impressive is that all of the climbers were disabled. One had been born with just one arm (a â€Å"minor inconvenience† according to him); the two others had lost a leg each, one due to a climbing fall and the third from bone cancer. Said one of the men: â€Å"The right attitude and one arm will beat the wrong attitude and two arms, every time.† If you have any doubts, watch this inspiring film: Mind you, I am not planning on scaling any peaks even with all my limbs- not in this lifetime. But the sense of excitement that spurs these climbers is accessible to all of us at every moment. For me, it started with an assignment I was given during a workshop with the Wright Institute in Chicago. Prior to the workshop, I was in a rut. Daily tasks were feeling like a grind and I thought that maybe I needed to travel out of the country for a while to break my routine. Then came the homework for the first night of the workshop: to create an adventure! The adventure begins†¦ It was already midnight and class was starting up again at 8am the next morning. What adventure exactly was possible in that short a time frame? I found out the next morning. I woke up before my alarm sounded with cramps, in an empty house that belongs to my cousin Zack. I thought to myself, â€Å"I could lie here trying to sleep or I could get up and have an adventure!† I decided to get out of bed. As soon as I entered the shower I remembered that Zack had mentioned a big bathtub with whirlpool jets somewhere in his house. I don’t normally take baths, but this time I decided to interrupt my regular pattern. I got out of the shower and began searching for the whirlpool, towel wrapped around me, leaving a trail of wet footprints. In the basement, I found a bathtub †¦ full of cleaning supplies. The search continued, and I finally found the whirlpool, which I filled up †¦ but I couldnt figure out how to turn on these fabled jets. I got into the tub anyway, but thought, â€Å"Hey Im on an adventure! This won’t do!† So I got out of the tub, looked at all the switches on the walls, and finally figured it out. Back in the tub, I noticed a line of tea light candles along the side of the bath. But no matches. My refrain: â€Å"Im on an adventure!† So I got out of the tub, looking everywhere until I found matches. I was going to do this thing the right way! After a few minutes the jets turned off and suddenly I was relaxed and floating in a self-made paradise, being held gently by warm water, surrounded by glowing candlelight. I was so glad I had chosen this adventure, rather than sleeping another hour or going to my default of â€Å"I don’t take baths.† Unexpected treasures, unprecedented energy†¦ When I went to hang up my towel, for some reason I decided to look behind the door rather than hang the towel where I had put it before. I found two beautiful dragonfly hooks which I hadn’t noticed before. Who knows what can show up out of a sense of adventure? Who knows what else I had been missing? My adventures continued in the days following the workshop. Out of a conversation with a friend that felt a bit scary at first, I unexpectedly drove to Minneapolis and stayed two days, all because I decided to take some risks and not let anything stop me. Today, a week after the conclusion of that workshop, my energy is still high and I can’t wait to discover what’s next. So how about you? Are you living an adventure at every moment or are you stuck in a rut? Are you letting anything stop you from creating an exciting and energized life? Whether your challenge is staying upbeat while facing unemployment, creating joy within your current circumstances, or scaling a rock face- it’s all in your frame of mind. The right attitude, moment by moment, means you can have the adventure of a lifetime right in your own backyard.

Thursday, November 21, 2019

Energizing Red Bull Essay Example | Topics and Well Written Essays - 2750 words

Energizing Red Bull - Essay Example This essay discusses that the â€Å"Red Bull – The Anti-Brand Brand† case showcases the strategic and global growth of energy drink, Red Bull. Discovered in Asia by Dietrich Mateschitz as a drink to boost factory productivity in 1982, the drink became a household name by 2003 with sales in more than 100 markets and a market share of 70%. Being a pioneer in energy drinks segment, Red Bull is an innovative product that tactically filled a gap in the market that only had coffee or natural juices as alternative options for energy. Red Bull, a compund mixture of taurine, caffeine and glucuronolactone, claimed to boost metabolism, improve performance, increase concentration and reaction speed, and increased endurance. Red Bull attained operational excellence by having decentralized sales and distribution channels, making sure that the product was accessible and available at all times. The brand created high barriers to entry by making sure there were â€Å"exclusive† p artnerships with strong distributors. The sales teams helped generate an aura of â€Å"exclusivity† by handpicking initial distributors and deliberate limiting of the supply. As expected in any industry, a growing market always attracts competition. In 2004, Red Bull faced intense competition from giant brands such as Coca-Cola and Pepsi who were developing their â€Å"health drinks† business and from private lables across the market. Currently, the top competition for Red Bull is from Monster, Pepsi and Suntory. It is seen from recent reports that the market share of Red Bull slipped to 40% in 2010. (Privo, 2010). The following write-up describes the marketing & communication strategies that Red Bull shouls adapt in order to rebrand its image and increase its sales to fight competition. Media Strategy Adopted by Red Bull in the case Key Customers & Customer segments The key customers for Red Bull were Generation Y-ers (18-29 year olds) who were the main consumers of à ¢â‚¬Å"extra energy† projects. Previously, these customers looked out for products (sometimes illegal) such as alchohol to provide them the extra thrill in their lives. Within the young adults customer group, Red Bull segmented them further to customize their promotional activities with respect to their needs. These segments are: Club-goers: All party-loving people who love a vibrant nightlife, like to dance and drink. These customers were the major consumers of thrilling vodka-red bull mix. Outdoors enthusiasts (Skiers, Skate-boarders): Outdoors enthusiasts such as skiers, snowboarders wanted Red bull to keep their energy levels high during their expeditions. Extreme Sports & Action games lovers: Lovers of extreme sports and action games such as racecar, bike racing and skydiving etc. also consumed Red Bull with zest. Hardcire Music fans: Music fans that regularly attend music festivals, rock concerts and other music gatherings were also users of energy drinks as Red Bull. Stu dents: Students who needed extra energy during their exams and university classes were another segment of Red Bull consumers. Product Positioning The manufacturers of Red Bull created an innovative niche for itself by positioning the product as a different, cool and rebellious product, which is available at a premium. Dietrich Mateschitz deliberately separated Red Bull from carbonated drinks (soda), juices or coffee. (Joyner, 2011). Key Messages & Brand Positioning The brand positioning and key messagers were derived from out of the product benefits and after-effects: Red Bull vitalizes body and mind. This key message became the nucleus of all promotional activities surrounding Red Bull with brand attributes as innovative, rebelling, self ironic, intelligent, nonconformist, self-confidence, mysterious, witty, charming, polarising and unpredictable. Red Bull’